Introduction

Strategic marketing is a way of thinking about your marketing decisions long-term and is critical to the success of small, medium and large enterprises.  A clear and well-documented marketing strategy should guide all the activities and marketing decisions that are made in the organisation. It creates a sustainable competitive advantage which will ensure the future profitability and growth of your business.

Strategic Marketing is a course that covers most key aspects of marketing, providing the learners with an opportunity to deeper understand the integration of concepts and how they relate to each other in relation to marketing strategy. It also enables in-depth understanding of key concepts in marketing such as strategic analysis, formulation, implementation and control.

Who Should Enrol

Anyone interested in a career in marketing, sales and marketing managers as well as any other managers.  Individuals working in the marketing and sales industries.

Learning Outcomes

Upon completion of this course, a learner should be able to:

  • Design, implement and evaluate strategic marketing plans including international marketing strategies.
  • Carry out competitive and industry analysis and apply findings to inform marketing decisions.
  • Undertake marketing consultancy assignments in various specialised areas of marketing—facilitating strategic and operational marketing planning, marketing research, consumer research, brand and product research, promotional research, pricing research, distribution research, international marketing research, etc.
  • Have the ability to effectively control strategy implementation for success.
  • Identify and formulate strategic alliances along with building beneficial relationships for the organisation, providing ease of marketing operations.

Course Design

This e-learning course is designed as an interactive, online course with reflective assessments and activities.

Course Duration

Participants have 3 months from the date of registration to complete the course and submit all assessment components.

Course Content

There are 5 modules included in this course:

  1. Introduction to strategic marketing
  2. Strategic Analysis
  3. Forecasting
  4. Formulation of strategy
  5. Strategic Implementation and control

Assessment

Participants will be assessed through means of ongoing assessments attached to each module.  A pass mark of 50% is required to be successful.

Certification

Participants will receive a certificate of completion for this short course should they successfully pass the assessment component.

Course Fee

R4050.00 (Inclusive of all VAT and taxes where applicable).




COURSE
R 4,050.00 (incl VAT)

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