Introduction
Do you often feel that there is misalignment between how you want the world to see you and how it actually sees you? Have you always thought that brands are only for big companies like Coca-Cola or famous people like Oprah, only to find out that not being deliberate about your personal brand is what is standing in the way of you living out your mission, doing what you love and creating the impact you want to in the world.
“Personal branding is the conscious and intentional effort to create and influence perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”
Wikipedia
For most of us, especially in a largely virtual driven living and working space words like; “authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact” are music to our ears.
Foundation for Professional development (FPD) desires to make this kind of impact available to you and has partnered with Maureen Grobler the founder and owner of The Beauty Brand. Maureen is a renowned lifestyle and image consultant who specializes in corporate profiling. Maureen's passion for personal brand architecture has driven a desire to codify her expertise in a course to help you build your personal brand.
Learning Outcomes
On completing this course, you will be able to:
- Discuss the origins, purpose and importance of a personal brand.
- Apply your knowledge of personal branding to plan how to use it to achieve your vision and your purpose.
- Identify your vision and mission.
- Create your core message that speaks directly to the needs you want to help solve with your brand.
- Create your online presence that is aligned to your personal brand.
Course Design
The Personal Branding short course is a part-time distance (e-learning) self-study course with interactive and reflective content, including videos and activities that create important output needed to create your own personal brand with guidance from an expert in the field.
Course Content
The following study units are included in this short course:
- What is a personal brand?
- Building your personal brand
- Crafting your visual brand
Assessment
Participants are required to work through the multimedia content, complete the associated activities and assessment questions after each module. On passing all the assessments participants will earn a completion certificate awarded by Foundation for Professional Development (FPD), a registered Private Institute of Higher Education.
Course Duration
The content takes 10 hours to complete in total and you are provided with access to complete the course in a maximum of three months.
Certification
FPD will award successful participants with a completion certificate on passing the assessments.
Course Fee
R1500 (Inclusive of all VAT and taxes where applicable).
Enrolment process
Delegates can enrol for this course through the FPD portal.
Contact
For more information or to register, please contact
business@foundation.co.za
